Food fads that baffle The Vilde Chaya: Açaí berry juice

A year ago at this time, nobody had ever heard of the açaí berry. Nor were they sure how to pronounce açaí, which likely remains the case. It was confined to the Brazilian rainforests, while pomegranite juice enjoyed its day in the stateside sun. Suddenly, everybody needs their 8 glasses per day of açaí juice, lest they miss out on the myriad health benefits of this panacea berry. Didn't you hear? It's America's #1 superfood. An authority no less than Dr. Perricone went on Oprah and said so. It's no wonder then, that Google search queries went up twentyfold over the course of 2008:
Ballyhoo over the health benefits aside, curiosity got the best of me and I tasted a couple of açaí beverages for the benefit of my readers, leaving the nutrition debate to the experts. The result? It was scrotumtighteningly tart. So why would anyone buy this stuff? Because they're morons who buy into hype. My proof is that the top 10 states by "acai berry juice" search volume, as reported by Google, are generally populated by people of below average intelligence. The estimated average IQs of these states, courtesy of VDARE.com, are reproduced below.
The average IQ of the other 40 states is 100.85, two and a half points higher than their most açaí-thirsty counterparts. Say what you want about IQ tests, but 9 out of the 10 states in the Açaí Belt went for Bush in 2004.

Let it be clear: I'm not arguing that drinking açaí berry juice makes you dumb, just that dumb people will more readily buy into hype, and hype is the one thing that açaí conclusively has going for it, irrespective of its purported health benefits.